Content and
Copywriting
Does your business or organisation need blog posts, articles, case-studies, emails or video scripts?
I’m a master of crafting clear, compelling, conversational and creative content.
I create content for organisations and businesses that’s informative, educational, inspirational and, above all, readable.
No matter who your intended audience is, I write with a human reader firmly in mind. And, yes, I can also meet the Search Engine Optimisation (SEO) needs of Google and other search engines.
I work directly with businesses and organisations and I also love subcontracting to agencies and other copywriters.
Rather than ask you to take my word for it, here are some testimonials from previous clients:
I’ve written for some amazing businesses and organisations. Note that most of my content and copywriting is ghost-written or written anonymously, so you won’t necessarily see my name listed.
How I work
You send a brief or enquiry about your project. If needed, we schedule a call to explore your needs, hopes and plans.
I provide a quote, timelines and process for you to consider and accept.
The fun begins! I undertake research, interviews and anything else required to inform my writing. We keep in touch as needed and I’ll provide a sparkling draft for your review.
Review comments are incorporated and, after final payment, the words are yours to share with the world.
How much might content writing cost?
I totally get that cost is a top-of-mind consideration. To help see whether we might be a good match, I’ve created a ball-park list of my rates for different types of content writing.
Just click the link below to download the details (no email address or sign-up is required – I know you’ll get in contact if the vibe is right!)
And wait, there’s more! I’m also available for editing or proofreading words you’ve written yourself. And, if you have writing needs that don’t neatly fit into one of the above categories, let’s chat.
FAQs
What sort of content do you write?
The world of content is very wide! I write blog posts, articles, reports, session-summaries, case-studies, emails, video scripts … and I’m happy to try more!
I’ve already written something but it needs work. Can you help me with editing?
Sure! I’m available to help improve, finesse or sharpen your draft.
Do you know about SEO?
I am not a search engine optimisation expert but I write great meta-titles and meta-descriptions and know enough SEO good-practice to write for both for search engines AND human readers.
Do you subcontract for other writers?
I sure do! I’ve worked with many other copywriters to lighten their load or add my writing style to their offer. In fact, I love subbing so much that I wrote a blog about it…
Will you use ChatGPT or other AI when writing content?
I don’t use AI (artificial intelligence) like ChatGPT in my work because, in my experience, these programs produce writing that might initially look impressive but is ultimately fails to be engaging and can’t be relied on for accuracy. I also have ethical issues with the fact that AI companies create profit from tools that have been trained on writers’ work without any acknowledgement or compensation.
What’s the difference between content writing and copywriting?
I find it helpful to think of both content and copywriting in terms of what they aim to achieve. Content writing will help your business or organisation educate, enlighten, engage and entice your customers (and potential customers). Copywriting will help you convert that interest into a sale.
Content writing includes blog posts on your website, articles on LinkedIn, a regular newsletter or a series of case-studies that showcase existing clients. All these pieces of writing will focus on awareness and consideration of your services rather than aiming to close a sale. In marketing-speak, content writing is at the top end of the marketing funnel. Good content writing can also enhance existing customer loyalty.
Copywriting is any text that encourages someone to take action (perhaps making a purchase or signing up to an offer). Copywriting is more direct than content in informing the reader about what’s on offer and how to get it. This means that copywriting sits at the pointy end of the marketing funnel. Some copywriting is only relevant for a short time (like a sales page for an event launch) and some is designed to be seen only by a select few (like hidden words inside a box or a message for a new subscriber).
The difference between copy and content is not a strict demarcation line. A blog that aims to educate will likely include a sales-based ‘call to action’ at the end. A clever 404 message can both inform that a webpage doesn’t exist and share your organisation’s values and sense of humour.